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    Why Every Auto Repair Shop Needs an Online Intake Form (and How to Add One)

    40% of auto repair customer searches happen outside of business hours. If your only intake channel is a phone, you're sending evening and weekend customers to your competitor by default. An online intake form fixes this.

    How much business are you losing without one?

    For a typical 4-bay auto shop, internal data from 200+ Repairius shops shows the average is 5–15 missed jobs per month from after-hours searches alone.

    At an average ticket of $400, that's $2,000–$6,000/mo in unrecovered revenue.

    What a good intake form must have

    • •Vehicle year/make/model fields
    • •Service type dropdown (Brakes, AC, Diagnostic, Oil Change, etc.)
    • •Photo upload for visible problems
    • •Customer name + phone + email
    • •Preferred drop-off date / time
    • •Auto-confirmation email AND SMS

    Where to put the form

    • •Homepage — primary CTA above the fold
    • •Every service page (Brakes, Tires, AC, etc.)
    • •Google Business Profile — link in the "Book Now" slot
    • •Footer of every page

    What to do with the lead

    Speed wins. Shops that respond within 5 minutes book the job 3–5x more often than shops that respond within 1 hour.

    Set up SMS notifications so the moment a request comes in, your service writer gets a ping. Even an automated "Got it — calling you back in 10 minutes" goes a long way.

    FREE PDF · 24 PAGES

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    Tools & partners for this job

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    Parts pros use for this job

    • •OEM replacement parts
    • •Maintenance fluids
    • •Filters

    Tools pros use

    • •Mechanic tool set
    • •OBD-II scanner
    • •Jack stands

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    Frequently asked

    How much does an online intake form cost?

    A standalone form builder costs $20–$50/mo. A platform like Repairius includes it in your subscription, plus auto-routes leads to your dashboard.

    Will customers actually use a form instead of calling?

    Yes — especially after hours, on mobile, and for non-urgent jobs. About 35% of inbound shop requests now happen via form vs phone for shops that offer both.

    Can I add an intake form to my existing website?

    Yes. Most platforms (including Repairius) provide an embed snippet you paste into your existing site.

    Ready to put this into action?

    Start your 14-day free Repairius trial — no card required.

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