Most shops drastically undervalue repeat customers. See the real lifetime value so you can spend smarter on acquisition and retention.
Profit LTV per Customer
$2,805
Loyal customers send 1–3 referrals on average. Even at 50% credit, referral value often doubles a customer's real LTV.
A safe ceiling is 20% of total LTV. Top-performing shops hit a 5:1 LTV-to-CAC ratio.